Following the introduction of the General Data Protection Regulation (GDPR) compliance with data protection laws is more important than ever.
Over the years, there have been many high profile cases which highlight the consequences of getting it wrong. GDPR fines can be eye-watering in scale, not to mention the PR costs.
Financial firm Nouveau Finance Ltd, a loan company registered with the Financial Conduct Authority (FCA), was fined £70,000 for sending spam texts.
Over a 6-month period, more than 2 million texts were sent unlawfully by a marketing agency contracted by the firm. It is illegal for companies to send text messages to people without their consent. The ICO warned that firms cannot dodge responsibility when services are outsourced.
Fines for failing to comply with data protection laws became a lot higher when GDPR came into effect on 25th May 2018. So, what can you do to avoid any hefty fines which could potentially cripple your business?
Top tips to comply with data protection laws:
- Be open, tell people what you're doing with their data and get consent - before collecting personal data, explain upfront what data you're collecting, how you'll use it, and who it may be disclosed to. Most companies do this via privacy statements.
- Take extra care with sensitive personal data - for example, data on race or ethnicity, age, political opinions, religion (beliefs or non-beliefs), physical or mental health (including disability), sexual orientation, membership of trade unions, etc.
- Uphold individuals' rights - remember individuals are entitled to see what personal data you hold about them, to have inaccurate information corrected, to stop their data being used for marketing purposes, and so on. Under GDPR, there is also the new right 'to be forgotten'.
- Store information securely - follow company protocols at all times to prevent unauthorised access, as well as data loss or theft. Use strong passwords and encrypt all personal data held on portable devices (such as laptops, memory sticks and tablets).
- Data minimisation - don't keep personal data for longer than is necessary; make sure that personal data is destroyed securely and in full.
- Take care when sharing personal information with third parties - make sure you have the necessary consent first.
- Avoid transferring data outside the EU - other countries don't have the same data protection guarantees so prior consent is always required for this.
Want to know more about GDPR?
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