Game-changing Training for Dr Martens | Case Study

Employees

Around 3,700

Industry

Retail

Location

London (HQ), Northamptonshire (factory), United Kingdom

Depending on how our people answered the initial screening questions, Skillcast allocated them to distinct audience groups for bespoke training tailored to their needs.Importantly, they helped create reports we can analyse, to really look into what the results tell us. Simply put, we can now identify where individuals have passed or failed, based on the minimum requirements we’ve set.But we want to go further, for a true picture of where the business is at. With that in mind, looking towards the next training steps for people’s year two curriculum, our compliance team can use the initial results to determine which content to prioritise and/or enhance.

Dr. Martens

The challenge

The ‘DOCtrine’ is Dr. Martens' Code of Conduct – a set of standards that define how they work as a business. It’s rooted in acting with integrity and doing the right thing – both are at the heart of the company and tightly entwined with their compliance programme.

Dr. Martens wanted to create a training curriculum that brought the DOCtrine to life and provided targeted e-learning specific to the needs and understanding of their people.

Dr. Martens wanted to deliver content that was:

Relevant to job roles
Valued employee time
Reflected existing knowledge
In a style that reflected their brand

Moreover, Dr. Martens sought to be more ambitious by creating a diagnostic assessment that would deliver a tailored curriculum to staff throughout the year, based on their knowledge and needs.

The solution

Skillcast developed technology that identified training needs and assigned content in a full curriculum rather than a single course.

And so, the Dr. Martens ‘DOCtrine Diagnostic’ was born! The solution evaluated knowledge across all elements of the Code of Conduct and automatically assigned relevant content to employees throughout the year.

Within a course, it was possible to create individual pathways based on knowledge or job role using Skillcast’s FastTrack, a solution that enabled pre-assessment and branching.

Alongside the groundbreaking technology, another key to success was making the e-learning fun – like a quiz rather than an assessment. This bespoke, gamified element also aligned with the DOCtrine’s tone and brand.

The outcomes

Using the Diagnostic’s data, Dr. Martens could assign targeted training over 12 months based on employees’ requirements. Additionally, people who scored highly in a topic received light-touch content.

If the team saw high failure rates across the business, certain regions or specific topics, they could analyse them and improve content.

The tool also allowed Dr. Martens to identify particular questions people struggled with. This was really important information for their training curriculum and compliance programme as a whole.

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