Barclays Leverages Gamification to Improve Knowledge Retention
About the company
Barclays is a major British multinational universal bank and financial services company, with roots dating back to 1690. It operates primarily through two divisions: Barclays UK and Barclays International.
Barclays offers retail and investment banking, credit cards and wealth management services, serving millions worldwide. The bank has a strategy to become net-zero by 2050.
Employees
91,000+
Industry
Financial Services
Location
London, United Kingdom
The challenge
Barclays required all employees to complete a security e-learning course annually.
One issue they faced was reducing the training length by half – a huge ask. Alongside that, they needed to ensure the content was relevant to everyone but also function-specific.
Furthermore, they wanted to identify the following, three months after employees completed the course:
- What learners retained
- Knowledge gaps across a variety of competencies
- Degree of confidence learners had in their answers
However, because the post-completion training couldn’t be mandatory, it needed to be highly engaging to encourage participation.
Some key statistics
The solution
As part of the required (mandatory) security course, Barclays identified learning objectives and worked with Skillcast to create scenario-based, weighted content. They also collaborated on a personalised solution, enabling company-wide training alongside function-specific.
The course used gamification, asking learners questions along the way, which scored them points and provided feedback – an engaging way to show progress.
For the non-compulsory post-completion learning, the bank chose gamified learning designed by Skillcast. Our solution was simple and compelling, using short, realistic scenarios and quick-fire questions, and it encouraged competition. It also incorporated a dimension that detailed how confident each learner was in their answers.
Approximately 2,800 invitees completed the post-completion learning – a broad and substantial sample.
Our approach to the course and post-completion learning stood out for numerous reasons:
- Shareable Content Object Reference Model (SCORM)-compliant
- Barclays could use its own learning management system (LMS)
- Flexible, via seamless delivery on mobile, tablet and desktop
- Enabled advanced reporting metrics and detailed analytics
- Ability to assess employees’ confidence levels
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The outcome
The gamified approach Skillcast helped Barclays take had numerous benefits:
Time reduced by half
Time spent on the mandatory course was reduced by half to 40 minutes
Instant identification
Learners could instantly identify which areas they needed to improve
98% response rates
Physical security and resilience topics showed 98% (97% confident, 1% not) and 89% (87% confident, 2% not) response rates, respectively, indicating a high level of knowledge retention
External rating increased
Barclays’ external rating rose from 1.75 in 2016 to 3.25 by the end of 2019 (their goal was 3)
Advanced, granular reporting and analytics enabled the ability to:
- Determine topic areas that represented red flags
- Efficiently spot weak areas and adapt content
- Design future training based on identified knowledge gaps
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