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PUMA Delivers Adaptive Learning Using Bespoke Training

When the leading sportswear business wanted to create an on-brand, personalised e-learning course that reflected employee diversity, they partnered with Skillcast.

About the company

PUMA is the third-largest manufacturer of athletic footwear, apparel, and accessories in the world, renowned for fashion-forward, high-functioning products. Founded in 1948, they distribute to over 120 countries.

The company’s Compliance team wanted to create an online refresher to support their existing Code of Ethics training.

Employees

Over 20,000

Industry

Retail

Location

Herzogenaurach, Germany

For us, it was critical that the learning really matched the expectations and style of our people. The average age of PUMA employees is just 31. Skillcast really identified what would work best with our audience. The tone of voice and use of PUMA imagery really helped put the learning in the context of our job roles, and embedded our values and ethics. The feedback was outstanding.

Chief Compliance Officer
PUMA

Learn more about bespoke

The challenge

PUMA’s bespoke training needed to achieve several goals, including:

  • Catering to a young, diverse workforce
  • Offering an on-brand learning experience
  • Accounting for existing knowledge

This required a multi-pronged approach.

Some key statistics

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313% Increase in learning and development at Kentro
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313% Increase in learning and development at Kentro

The solution

Skillcast created an adaptive course with a pre-assessment to value colleagues' time and reward those with prior knowledge.

The gamified assessment put the learner into a realistic scenario for their business where they had to decide if the situation presented a possible ethical breach of the Puma values and ethical behaviours.

Skillcast created an adaptive course with a pre-assessment to value colleagues' time and reward those with prior knowledge.
The gamified assessment placed the learner in a realistic business scenario, where they had to decide whether it presented a breach of PUMA’s values and ethics.
Those who passed the pre-assessment took a 10-minute fast-track course. The others were directed to the full 22-minute version, which covered four key risk topics, and each section clearly showed the expected completion time. Learners’ progress was bookmarked, allowing them to return when convenient.
Each employee could choose a language within the course and switch to others as and when. This offered a great learning experience.
Images sourced from PUMA were used in the course to align with their corporate identity.

The outcomes

The gamified solution, using Skillcast’s adaptive FastTrack training, achieved the following:

  • Provided a completely ‘on-brand’ e-learning experience, reflecting PUMA’s ‘Forever Faster’ sports and lifestyle strategy

  • Recognised employee and customer diversity in imagery and representations

  • Multi-language delivery

  • Respected each learner’s time and accounted for prior knowledge

  • Focused on key risk behaviours

  • Provided a unified management report

  • First-rate feedback

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Looking for something unique?

Find out more about our Bespoke service, from tailoring Skillcast-created content to using your own. Create compliance courses that engage employees while meeting organisational goals, using themed approaches, eye-catching graphics and artificial intelligence.
 
Learn more about Bespoke

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