Background
PUMA is the third-largest sportswear manufacturer in the world, renowned for fashion-forward high-functioning sports and lifestyle products. The PUMA Compliance team wanted to create an online refresher to support their existing Code of Ethics training.
Challenges
PUMA’s bespoke training needed to achieve several goals:
- Provide a completely ‘on-brand’ e-learning experience, reflecting PUMA’s forever faster sports and lifestyle strategy
- Recognize employee and customer diversity more fully in all imagery, representations and delivery in 12 languages
- Respect each learner’s time and take account of prior knowledge
- Focus on key risk behaviours
Solution
Skillcast created an adaptive course with a pre-assessment to value colleagues' time and reward those with prior knowledge.
The gamified assessment put the learner into a realistic scenario for their business where they had to decide if the situation presented a possible ethical breach of the Puma values and ethical behaviours.
Those passing the pre-assessment took a fast-track 10-minute version of the course. Others were routed to the full 22-minute course consisting of 4 key risk topic areas, with each section clearly stating the completion time. Learners’ progress was bookmarked to allow them to return when convenient.
Each learner could choose their language within the course and switch between languages from page to page. This provided a great learning experience whilst providing a unified management report.
Images sourced from PUMA were inserted into the course to better match the client’s corporate identity.
Client feedback
"For us, it was critical that the learning really matched the expectations and style of our people. The average age of PUMA employees is just 31. Skillcast really identified what would work best with our audience. The tone of voice and use of PUMA imagery really helped put the learning in the context of our job roles and embedded our values and ethics. The feedback was outstanding."
Chief Compliance Officer, PUMA
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