How you write creates an impression, for good or bad. Persuasive writing generates engagement, motivation and drives action.
If your writing is 'sticky' then at the very least, it keeps the audience reading.
Did it work? If you are still reading, then it did! To help you keep your readers engaged and entertained we've collated some easy steps to help improve your report writing.
10 easy steps to improve your report writing
1. Find a good role model
To be a good writer, you should surround yourself with good writing. Learn from the best and regularly read a good mix of writing in books, newspapers, trade magazines and online articles. Your colleagues' reports may also provide inspiration and creative muse and give you an idea of what's been done before.
2. Think about what you're going to say
Don't start writing too soon. Consider what you're going to say and why (your aim, purpose and objectives in writing). Identify who your typical reader is (e.g. novice or expert, what they need to get from your report, whether colleagues or outside your company, etc.). This information helps you pitch your writing at the right level.
3. Create a plan
Decide what heading and/or key sections to include. Use internal templates (if available), mind-mapping software, or document outline tools to plan the flow and structure.
4. Gather and sift any source information
Only use data, statistics and background information from reliable and established sources to maintain credibility.
5. Respect others' intellectual property & copyright
Uphold the principles of good writing by respecting others' IP; acknowledge sources and references to improve credibility and allow reader follow-up.
6. Create the first draft
Don't expect to produce a masterpiece straight off. Most writing goes through a number of edits before final approval.
7. Use techniques to engage readers
Anecdotes and story-telling, data, examples, charts and images can add interest and improve understanding.
8. Get the basics right
Pay attention to detail and focus on spelling, grammar, punctuation, format, spacing, professionalism, logic, look and feel. It's worth taking more time here, so your writing isn't remembered for all the wrong reasons.
9. Assess & review your draft
Once you have a draft, assess and review what you've written. Is it too long or too short? Are sections missing? Should you remove anything? Can you improve readability? Enlist the help of your peers to offer further insight and identify improvements.
10. Check whether sign-off is needed
Remember to get approval from your manager or others before distribution.
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