<img src="https://certify.alexametrics.com/atrk.gif?account=b2hlr1ah9W20em" style="display:none" height="1" width="1" alt="">
    Login
    Get started

    9 things you should do to protect your reputation on social media

    Published on 21 Sep 2017 by Lynne Callister

    protect your reputation on social media

    While social media can bring significant benefits to your firm, there are also huge risks which can damage your reputation in an instant.

    A few examples of the negative impact of social media

    • When two employees of Domino's Pizza posted a spoof video on YouTube showing them making 'unsanitory' pizzas, it was viewed over 1 million times before the firm reacted, causing substantial reputational damage
    • In September 2015, Charlotte Proudman tweeted an exchange with solicitor Alexander Carter-Silk after he commented on the photo in her LinkedIn profile. Both were publicly criticised and the solicitor's firm made a public apology protect your reputation on social media
    • A Lacoste employee was fired for posting a photo of his pay cheque on Instagram, claiming he had breached confidentiality rules
    • When O2 experienced major network problems, negative tweets reached an estimated 1.7 million people
    • When 60 employees were fired at HMV, the firm forgot to remove their social media access first and they 'live-tweeted' as events unfolded

    Incidents like these have a measurable impact on your firm

    • Dell estimated that the average online promotor earns them $32 while the average online detractor costs them $57
    • A 2% drop in negative publicity can boost sales by 1%

    Top tips to protect your reputation on social media

    1. Be clear about company rules - read your company's IT and social media policies, the company handbook, and disciplinary procedures to find out what is and isn't allowed.
    2. Take responsibility - if you see anything posted online (by colleagues, clients, competitors or others) which may be detrimental to your firm or your reputation, be sure to report it promptly.
    3. Don't post, retweet, forward or share anything which may compromise your firm's reputation - including anything which is offensive, discriminatory, sexist or defamatory.
    4. Don't claim to represent or speak on behalf of your company online - unless it's part of your job. Refer any direct questions about your company or products to the right people. protect your reputation on social media
    5. Take care when sharing photos - always get permission first, respect others' privacy, and take extra care to ensure that commercially-sensitive information is not compromised. Check what's in the background first.
    6. Think before you send/post - once it's shared, information cannot be easily retrieved.
    7. Steer clear of social media if you've had a bad day - avoid venting about colleagues, customers or your boss online; if you have a grievance, raise it through the proper channels.
    8. Avoid the 'herd mentality' - never engage in online bullying, harassment, or trolling online or use company systems for this.
    9. Remember social media is a public place - you can't hide behind your anonymity; at work, all activity is likely to be tracked against your login; you'll face disciplinary action, including dismissal, and be prosecuted if you break the rules.

    Want to know more about Compliance?

    As well as 30+ free compliance training aids, we regularly publish informative Compliance blogs. And, if you're looking for a compliance training solution, why not visit our Compliance Essentials course library.

    If you've any further questions or concerns, just leave us a comment below this blog. We are happy to help!

    Leave a comment

    Tick

    Free Trial: Compliance Essentials

    Skillcast Essentials is our best-selling library and there's a reason for that. Essentials library provides comprehensive coverage of the key compliance / conduct issues that companies in the UK face today.

    Request now

    5MLD is Coming: Threat or Opportunity?

    Many cryptocurrency firms will feel that more money-laundering regulations are a hindrance to their agile business models, but perhaps they should try and see the opportunities too? The appeal of ...

    Read More
    Skillcast Giving Back

    Skillcast promotes ethical behaviour not only to our customers but to society in general. We do this through education, charitable donations and managing our impact on the environment. We help ...

    Read More
    Achieving SM&CR Compliance The Right Way

    The extension of the Senior Managers and Certification Regime (SM&CR) to FCA solo-regulated firms takes place on 9th December 2019 it's more important than ever for firms to appreciate the spirit of ...

    Read More
    Award-winning E-Learning & Customer Service

    So proud to receive not one, but two Compliance Register Platinum awards, for Best Training Firm and Outstanding Firm of the Year! Recognition for the Skillcast team's hard work. Skillcast helps ...

    Read More