<img src="https://certify.alexametrics.com/atrk.gif?account=b2hlr1ah9W20em" style="display:none" height="1" width="1" alt="">
    Login
    Get started

    data subject rights under GDPR

    The Information Commissioner's Office (ICO) is warning firms that they must respect individuals' rights to prevent their data being used for marketing purposes.

    When marketing you need to stay GDPR compliant

    • True Telecoms Ltd was fined £85,000 for repeatedly calling people who were registered with the Telephone Preference Service over a two-year period despite being warned not to do so
    • The firm continued to make calls even when people specifically asked them not to
    • The ICO dealt with over 200 complaints in that time - it had told firms that there is no excuse for making nuisance calls to people who have asked not to receive them
    • The General Data Protection Regulation (GDPR) came into force on 25th May 2018 and reinforces this right

    Steps to safeguard data subject rights under GDPR when marketing:

    data subject rights under GDPR

    1. Make appropriate disclosures to data subjects via privacy notices - so they know who is collecting their information, what it will be used for, whether it will be shared with other organisations and when.
    2. Inform data subjects upfront of their right to object to data processing - via privacy notices and in your first communications with them.
    3. Get clear, explicit and unambiguous consent from individuals for any marketing activity - pre-filled boxes, silence or inactivity cannot be taken as a sign of consent. Remember that there are special rules that apply to children's data.
    4. Implement a process - to ensure that whendata subjects change their mind and withdraw consent to marketing, they are not contacted in future and their wishes are respected.
    5. Honesty is the best policy - encourage everyone to report any data loss, theft or accidental transfer promptly. Cover ups can be costly under GDPR.
    6. Have a process to notify the data authority and data subjects if there is a high risk to their rights or freedoms - We have just 72 hours to notify the data authority of a data breach and those affected if there is a high risk to their rights or freedoms. There are significant penalties (€10 million or 2% of global annual turnover) if we don't.
    7. Only use 'clean' data lists from approved and trusted data suppliers - make sure any in-house lists you use for direct marketing do not contain the names of anyone registered with the Telephone Preference Service (TPS) or Corporate Telephone Preference Service (CTPS).

    Want to know more about GDPR?

    As well as 30+ free compliance training aids, we regularly publish informative GDPR blogs. And, if you're looking for a training solution, why not visit our GDPR course library.

    If you've any further questions or concerns about GDPR, just leave us a comment below this blog. We are happy to help!

    Leave a comment

    Tick

    Free Trial: Compliance Essentials

    Skillcast Essentials is our best-selling library and there's a reason for that. Essentials library provides comprehensive coverage of the key compliance / conduct issues that companies in the UK face today.

    Request now

    The Risk Perception and Employee Misconduct Gap

    A recent Skillcast survey has highlighted the significant gap between the incidence of misconduct observed by employees at UK firms, and the risk perception of decision makers.  Key finding From our ...

    Read More
    UK Corporate Compliance Survey

    Why did Skillcast conduct a survey? Skillcast is the leading provider of corporate compliance e-learning and tools to companies in the UK, ranging from FTSE100 giants to small and mid-sized ...

    Read More
    Meet Skillcast at Learning Live 2019

    About Learning Live 2019 Learning Live brings together over 500 learning leaders for two days of facilitated group activities and networking tackling the challenges of workplace learning. Uniquely, ...

    Read More
    Success Stories: Royal Mail Serious Games

    Royal Mail, the pre-eminent delivery company in the UK were looking to further embed compliance within their business. Skillcast Serious Games was their ideal solution. Solution An online compliance ...

    Read More